51 is the New Black

Savvy shoppers and affordable luxury seekers will no doubt be marking down their calendars until the annual consumer extravaganza that is Black Friday.  Here at Apartment 51, we know how exciting it can be to have the chance to snap up fantastic bargains on some of the most aspirational items, so we have been hard at work devising a truly special line up for this year’s most anticipated sale season.  Whether you are just discovering Apartment 51 for the first time or are a loyal fan biding their time for our exclusive offers, there will be so much to choose from.  All of our brands, and our own signature collection, showcase the vast range of possibilities when it comes to interior design, home accessories and furniture pieces.  Whatever your personality or style, you can always find something to help craft a magical look for your home, from superb, high quality craftsmanship to electric and imaginative design.   

What is Black Friday?

Black Friday, or White Friday for many in the Middle East, is one of the world’s most extensive shopping phenomenon. Beginning in the United States, it was the name given to the Friday after thanksgiving on which stores would traditional kick off festive season shopping with a giant sale.  It has consistently been the busiest shopping day of the year for many years and the stories of huge crowds and feuding bargain hunters are largely responsible for it being given its historically calamity-laden moniker.  In the Middle East, the evolution of the event into our cultural lexicon took a turn in 2014 as we adopted the more welcoming terminology, White Friday.  As design aficionados and boundary-pushers, Apartment 51 has a soft spot for all things monochrome, so the fluidity between Black Friday or White Friday is just an opportunity for more adventurous style in our books.   Whichever name you prefer, we have decided to make this year the best ever.  

Monochrome Friday at Apartment 51

To make sure this season is the best ever, Apartment51 is taking Black Friday to a whole new level.  We want to make sure everyone has the chance to find the best deal on their favourite pieces and have a unique opportunity to build a stunning collection of homeware accessories to suit their lifestyle.  That is why we are adding a series of 72 Hours Lightning Deals prior to the Super Sale Black Friday event.  From 21st November you can take advantage of limited time offers and exclusive discounts on specific categories of products.  You can follow us on social media to get notified immediately when each one launches so that you never miss a moment of the action.


The Main Event

Kicking off on 26th November, Apartment51 will release our lowest ever discounts on a range of pieces from furnishings to cutlery, serveware to home fragrances.  To help you plan ahead and get the shopping list ready, here are some of our top picks on what to look out for:

If you would like to stay up to date with all of the sales and offers that will be available, you can follow us on social media, download our app or sign up for SMS notifications.
If you have any questions or need any help at all, please get in touch via +971569955151 or support@apartment51.com, our team is on hand to help you have the Best Friday ever.      

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